This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Similar articles in ISI Web of Science Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via ISI Web of Science (5) Citing Articles via Google Scholar Google Scholar Articles by Trentmann, F. Search for Related Content Social Bookmarking                   What's this?

Beyond Consumerism: New Historical Perspectives on Consumption

Birkbeck College, University of London

Consumer culture has moved to the centre of contemporary debates about society, identity and citizenship. This article cuts a critical, comparative pathway through the literature to point to new directions for historical work. Initially driving research, concepts like ‘consumer revolution’, ‘consumer society’ and ‘consumerism’ have become problematic analytical concepts for understanding the changing dynamics, practices and meanings of consumption. Historical research has lost touch with theoretical and conceptual developments in the social sciences. Engaging with recent work on urban spaces, retailing, work-place, scarcity, the state and consumer politics, this article develops perspectives to frame historical debate. Problematizing a stage-theory of global convergence, the article draws attention to divergence and disjunctures. Instead of drawing a contrast between ‘traditional’ culture and ‘modern’ acquisitive, consumerist mentality, it emphasizes the persistence of social and collective dimensions of consumption practices and identities. Instead of privileging a utility-maximizing individual or self-fashioning and self-oriented individual, it points to contingent civic sensibilities and political practices of consumers. To foster dialogue with the growing interdisciplinary field of consumer studies, historians need to broaden their conception of consumption, become more self-critical of invoking an essentialist consumer and unitary western model of consumerism, and instead, be more sensitive of how historical actors have developed their knowledge of consumption and identity as ‘consumers’.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?